It’s all about giving the right content at the right time. Timing is crucial in any successful marketing campaign. Williams) whove traveled to a small town to collect documentary footage about the Blair. They launched the website first to establish a base, then slowly but surely released the material online, and only when all the content was available to the public did they tie it all in with the subtle online discussions. Found video footage tells the tale of three film students (Heather Donahue, Joshua Leonard, Michael C. The team knew that they had to deliver content strategically so that interest surrounding the film could be developed organically. It is a fictional story of three student filmmakers Heather Donahue, Michael C. Not only was this tactic innovative, but it also introduced the movie industry to the power of the web. At first the group is hopeful, especially when a pair of locals offer to act as guides through the dark and. In case you’re wondering how successful the website was, it garnered an astounding 22 million visits within the span of its promotion. A group of college students venture into the Black Hills Forest in Maryland to uncover the mysteries surrounding the disappearance of their friends sister, who many believe is connected to the legend of the Blair Witch. Jamess friend Lisa Arlington (Callie Hernandez) is filming a documentary surrounding the legend, as well as Jamess search for answers to whatever happened to Heather. The marketing team understood this perfectly and leveraged on its growing interest by centering all its efforts on creating virtual content. 82 My List Send The Blair Witch Project 1999 1080p HD 8. It is believed that Heather disappeared 20 years earlier after she and her friends - Josh and Mike - went into the forest to investigate the legend of the Blair Witch. After discovering a video showing what he believes to be his vanished sister Heather, James and a group of friends head to the forest believed to be. The World Wide Web was a completely new platform at that point in time. The film was made on a shoestring budget of around 22,000 to. In my opinion, this incredible marketing campaign succeeded because of two important factors: location and timing. In 1999, The Blair Witch Project premiered in theaters, firmly cementing the found-footage genre as a huge horror moneymaker.
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