For example, features like Spotlight, Today Widget, iMessage, Push Notifications, Siri and so on. That’s why we need to think of ways to remind users that our app is present.Īpple offers us many iOS features that can boost our apps visibility even when the user is not using it. Usually, the app can end up hidden in some folder or in a sea of hundreds of apps installed. But, that doesn’t always mean that they will use it if they have it installed on their phones. Some users will delete your app, and some will find it useful and keep it. You can attract users to download the app, but what happens after the first usage? The #1 challenge for any individual or startup that owns a mobile app is how to increase the user retention rate.
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